External marketing all started with the yellow pages. They broke the dental marketing dam (pun intended), and dentists across the US and around the world soon learned that it was perfectly acceptable to tell prospective patients why you were the best one to call. Radio, TV, newspaper and magazine ads, direct mail, billboards – they are all vital and relevant ways to build your brand. External marketing puts more leads in the funnel and drives more traffic to your website so patients can call and schedule a visit. See how we use external marketing to make your brand instantly recognizable.