External Marketing Portfolio

External marketing all started with the yellow pages. They broke the dental marketing dam (pun intended), and dentists across the US and around the world soon learned that it was perfectly acceptable to tell prospective patients why you were the best one to call. Radio, TV, newspaper and magazine ads, direct mail, billboards – they are all vital and relevant ways to build your brand. External marketing puts more leads in the funnel and drives more traffic to your website so patients can call and schedule a visit. See how we use external marketing to make your brand instantly recognizable.

Billboards / Outdoor

Billboards / Outdoor

The American public spends an average 15 hours a week on the road, driving to work, picking up the kids and running errands. Almost all of that time is spent in a radius adjacent to their homes and close to your office. Billboards (and all kinds of outdoor advertising) are… Read More…

Direct Mail

Direct Mail

Hoping to reach 47 year old moms who finally feel it’s time to put themselves first? Wealthy retirees with 30 year old dentistry? New homeowners with kids who need braces? Direct mail is exactly that – direct. It allows us to target any age, income, zip code, or even interest…. Read More…

Print Ads

Print Ads

Even in this digital age, people still read magazines and the newspaper. In fact, 48% of people who earn over $150,000 read the newspaper daily. And local lifestyle magazines are their bible for social and community news. We’ll design an ad so memorable, so breathtakingly inspiring, that patients will call… Read More…

Radio

Radio

Looking for older adults with major restorative needs? Talk radio will reach them. Want to find families? Top 40 is your match. Adult professionals? Choose adult contemporary or online streaming. If you’re looking for targeted brand awareness, look no further than radio. With such diverse tastes in music, you can… Read More…

TV

TV

If you can afford to do TV in your market, don’t wait. It is, hands down, our #1 favorite external marketing medium for the response. Good TV production doesn’t have to be expensive; in fact the commercials that get the best response tend to be the most “honest” and feature… Read More…