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Xaña’s Bio

Xaña Winans is the owner and president of GPM and she is insanely passionate about marketing. She also believes that most dentists don’t know what goes on behind the scenes with their marketing, so they don’t always make informed decisions about who they hire and if what they’re paying for is even working.

Xaña strips away all the sales pitches and high pressure tactics common from other marketing companies and teaches her audience how things really work. With an emphasis on accountability and ROI, her audience will learn the why’s, what’s and how’s of dental marketing. Most of her audience says their brain hurts by the end, but that the lecture was totally worth it.

She has lectured at the Greater NY Dental Meeting, the Yankee Dental Congress, the AACD, the BACD (that’s the AACD but in England), the ACT Dental Marketing Meeting, the IACA and at numerous state meetings and Seattle Study Clubs. She has also been guest faculty teaching marketing at Pankey, Esthetic Professionals and LVI.

Speakers Topics

Two Hour Topics

  • 5 Fast Ways to Grow Your Practice
  • The Top 10 Reasons Patients Will Pick Your Competition Over You

Half Day Topics

  • Untangling the Web
  • What’s Your Marketing Trying to Tell You?

Full Day Topics

  • From First Call to Closing the Case – Comprehensive Dental Marketing
  • The 2-Day Marketing MBA

Want to Get a Taste of
Her Style?
passionate dentist
Click Here for her podcast with The Passionate Dentist
dentistry uncensored
Click Here for her podcast with Dentistry Uncensored

Book Today!

Meeting Planners

Pulling the Curtain Back on Dental Marketing

Your group has had their fill of clinical lectures and is ready for a little business education. After all, what good is all that clinical knowledge without patients to use it on?

We have the answer. Choose from full day, half day and 2 hour lecture topics. By the time we’re done, the world of marketing will become much clearer, and your group will walk away with dozens of immediately actionable items to improve their practice.

Call 866-590-4476 to book Xaña Winans today.

Download The Speakers Packet

Xaña at ACT Dental Marketing Meeting 2014

Recent Lectures

  • September 6-8, 2017 – ACT Dental MBA – Chicago
  • December 7-8, 2017 – ACTivate
  • January 11, 2018 – 5th District Dental Society – Kansas City