January 24th, 2019

SEO Specialist

Who are we? Golden Proportions Marketing (GPM)

We are a full-service advertising and digital-marketing company that specializes in the world of dentistry (yes, there is a HUGE market for dentists and we dominate it). We take the guesswork out of marketing and SEO. We don’t over-promise – we over-deliver. We provide real value to our clients because we really value them as partners. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We are team players but love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are the ones the nerds looked up to, because we were just as smart but way cooler. We are all work and all play. We are GPM, because it’s way too long to say “Golden Proportions Marketing” every time we answer the phone.

Who are you? SEO Specialist

As our SEO Specialist, you know how to play nice with Google and will keep us, and our clients, on the leading edge of local SEO. You will be passionate about on-page optimization, technical SEO, conversion rate optimization and every aspect of local search. You know how to speak SEO, but you also know how to break it down into a language that clients can understand. You love systems and efficiency, and are always looking for a way to make anything you touch better, stronger and faster. You are a local SEO ninja.

What will you be doing? All of this and more.

Responsibilities and Expected Results

  • Using industry level SEO tools, audit existing client reputation and perform SEO analysis.
  • Present SEO analysis to account teams and clients, with a prioritized list of action steps for local search, website performance and NAP consistency of key listings with Google My Business as a baseline.
  • Be able to use layman’s terms to explain the steps.
  • Perform on-page optimization of new and transferred sites
  • Perform off-page optimization of citations
  • Develop link-building strategy for clients in more challenging markets
  • Troubleshoot SEO strategies for clients who have difficulty ranking
  • Perform final review of newly launched sites for defined performance standards and search engine visibility
  • Review all SEO reports monthly and identify sites that require additional attention that month
  • Set-up and verify Google Analytics tracking, keyword reporting and any other relevant analytics tools
  • Proficient in Google Search Console
  • Stays up to date with current Schema Markup techniques
  • Continually research latest SEO trends and algorithm updates
  • Regularly present findings to department leader and at team meetings
  • Track and report all results, successes, and failures
  • Review results with the account team quarterly

Experience

  • 3+ years of SEO experience (dental not required) plus bachelor’s degree OR
    5 years of SEO experience
  • Basic familiarity with WordPress and the web development process
  • Google Analytics certified a plus

 

This is an excellent opportunity to learn, grow, and be part of a dynamic team and culture.

 

More about us:

GPM is a fast-growing dental marketing company, one with a very large roster of national and international clients and a focus on delivering real results, based on an in-depth understanding of practice needs and challenges. Our 18 years of experience means we know every trick in the book and frequently steer our clients and prospects away from the shiny object company that wants to sell them an untested silver bullet solution. We are committed to solving problems, developing innovative solutions and providing the highest level of accountability and customer service.

  • 22 employees across Client Services, Web, SEO/Content, Paid Search, Creative, Social Media, Sales and Operations teams
  • Specialization in private practice marketing with significant experience in large group practice, DSO, and affiliated industry businesses.
  • Housed in a renovated farm house in the charming town of Milton PA, with hundreds of very quiet neighbors in the cemetery just across the street. Reported incidents of ghostly activity are rare.

 

Employee Perks

  • Competitive salary, bonuses and benefits packages, including 401k match
  • Monthly work-from-home days and paid time off
  • Company-sponsored team outings and events, including an annual trip to an amusement park, and Easter Egg hunt for cash, Holiday party with open bar, monthly birthday luncheons and so much more
  • Continuing education and tuition assistance for employee development
  • Casual dress in a fun, relaxed environment

 

Want to know more? Want to become part of our team? Ready to step up to the challenge? Send us your resume, along with a brief introduction explaining how you can help us continue to grow and deliver the best in local SEO results.