December 26th, 2019

Marketing Content Specialist – Dental Marketing

Golden Proportions Marketing is looking for a creative and passionate Marketing Content Specialist to join our team in our Milton, PA office.

In this role, you will work closely with the VP of Marketing, CEO, and our dental marketing experts to conceptualize, create, and edit high-quality, engaging, informative content that educates and inspires dentists and dental industry professionals to connect with Golden Proportions Marketing. You will be responsible for elevating the caliber, consistency, and quality of our content, ultimately helping to drive new leads/contacts for our business development efforts.

The Marketing Content Specialist is a critical team member that will ultimately be responsible for the creation and execution of our content strategy. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. Prior experience with a marketing automation platform, data-insights, and developing SEO content is required.

Responsibilities include:

  • Collaborate with leadership and various team members to develop and deliver an effective content strategy as part of the larger persona-based marketing campaign strategy
  • Use content management systems to analyze website traffic and user engagement metrics
  • Conduct keyword research to develop SEO-optimized content in all channels
  • Monitor all content on a daily basis and report on performance trends weekly and monthly
  • Continually optimize content strategy and tactics based on performance metrics
  • Develop and maintain an editorial calendar and manage workflow of content development
  • Regularly produce various content types, including email, social media posts, blogs, guides, case studies, website content, video scripts, articles, white papers, and more

Position requirements:

  • BA/BS in Marketing, Journalism, Communications, Writing or equivalent work experience
  • Experience in creating content across various channels – digital, social, print
  • Demonstrated strength in copywriting
  • Hands-on experience with SEO and web traffic metrics
  • Prior experience with content management software
  • Strong ability to capture the brand promise and communicate that voice to various personas with salient content

About Us:

Golden Proportions Marketing is a dental marketing company with a focus on delivering real results for our clients, based on an in-depth understanding of practice needs and challenges. Our 18+ years of experience means we know every trick in the book and frequently steer our clients and prospects away from the shiny object company that wants to sell them an untested silver bullet solution. We are committed to educating dentists, solving problems, developing innovative solutions, and providing the highest level of accountability and customer service.

We are a full-service agency with 22 employees across Client Services, Digital, Creative, Social Media, Sales, and Operations teams.

Employee Benefits:

  • Competitive base salary
  • Annual performance incentives
  • Health, life, and vision insurance
  • Dental coverage
  • Paid time off
  • Paid maternity/paternity leave
  • 4% 401k match
  • Continuing education and tuition assistance
  • An exceptional work environment and team

Want to know more? Want to become part of our team? Ready to step up to the challenge? Send us your resume, along with a brief introduction explaining how you can help us elevate our brand and drive new leads with your creative writing skills.