Knowing how well your site is working for you or identifying areas that could be improved is just smart business.
As you run your website through the scorecard, remember, there are no hard and fast rules to what works on every site in every market. But figuring out where you stand is a good place to start.
Open up your website and walk through the scorecard. If your site has the item, select ‘Yes.’ If doesn’t, choose ‘No.’ If you’re not sure, simply pick ‘I Don’t Know.’ Once you’re finished you’ll automatically receive a final score.