Be A Leader of the Pack: Optimize Your Dental Practice’s Google My Business Profile
If you’ve ever done a Google search for any kind of business near you, you’ve seen the “Google Local Pack,” or box of local businesses best matching your search criteria. Below is an example for dentists near our headquarters. If you recall, those boxes used to show more businesses (usually 5-7). But Google decided to […]
Put Your Dental Office On The Map(s)
Your dental office is undoubtedly listed on Google My Business and showing up on their maps to improve your local SEO. But what about Bing’s local maps? You’re probably thinking Bing doesn’t really matter to local SEO, at least not compared to Google. Yes, it’s true that more than 90 percent of online searches are […]
Want Healthier Dental Website SEO? E-A-T Better.
Even if you’ve done all the “right” things to optimize your dental practice’s website, it still may not be as healthy as it could be. Dental websites fall under Google’s “YMYL” topics (Your Money or Your Life). When it comes to sites that could potentially impact a person’s health or financial well-being, Google wants the […]
Optimize Your Dental Website Tags for People (Not Search Engines)
HTML tags (title, header, and description) used to carry a lot of weight in the earlier days of search engine optimization (SEO). But that was when they were easy to fool. Since then, search engines have become smarter and those tags that used to heavily influence search results no longer do. But that doesn’t mean […]
Dental Website SEO: the Good, the Bad, and the Ugly Things That May Be Hurting You
Optimizing your dental website to rank high in the search engines can take a lot of work. After doing keyword research, writing seo copy, optimizing tags, you may think you have it all covered. But there may be some less obvious things dragging your rankings down. If you’re not reaching the top of the search […]