Dental Marketing

Four creative ways to get more dental patient referrals Ask for a referral before the appointment Conduct a patient survey Reach out to patients directly Reach out to patients indirectly Whenever one of your patients has a very positive treatment experience in your office, you naturally would (or, at least should) seize the moment and […]

Three steps to get more dental patient referrals and reviews Ask questions to find out their opinion Tell them why you would value a review or referral Do whatever you can to make it easy for them to spread the word No matter how much digital, television, radio, print, direct mail, or billboard advertising your […]

When you’re good at dental referral marketing, you can produce a continuous cycle of new dental patients for your practice. When you’re really good at it, you’ll steadily build momentum like a flywheel, generating more and more new patients as it spins faster and faster over time. What are the secrets to building this kind […]

If you could get 80 percent of your revenue from just 20 percent of your patients, would you take it? If you’re familiar with the Pareto principle (maybe you’ve heard it referred to as the 80/20 rule), you know what I’m talking about. This unique ratio has shown up in just about every aspect of […]

The middle of a pandemic probably seems like the worst possible time to ask your dental patients for referrals, but there may actually be no better time than the present. Research has always shown the advantages of word-of-mouth promotion. Insights from Nielson indicate that 92% of consumers trust recommendations from people they know. In addition, […]