Dental Marketing

What do you need in order to keep your dental practice’s schedule filled? New patients! What do you need to get new dental patients? New patient leads! Any good dental marketing strategy will be focused on dental lead generation, and converting those leads into new patients for your office. But what types of marketing work […]

New patients! While we love them, and they are certainly a metric worth measuring to gauge your practice’s success, they aren’t the only audience you should be crafting a dental marketing message to. There are many stages a potential patient goes through before they become the bread and butter of your practice. And guess what? […]

If you asked dentists to define what an “ideal” patient is, some would probably simplify it as “someone who shows up for appointments, accepts treatment plans, and pays their bills.” Yes, those are all important, but it goes deeper than that. You want to attract patients who you enjoy treating and who will be loyal […]

Losing valued dental patients can be hurtful to your bottom line, not to mention to your self-esteem as a dentist. Getting patients back is far more cost effective than trying to generate new patients to replace them. If you follow these tips to reactivate dental patients, you should see your attrition drop and production remain […]

You know that marketing, when done effectively, is your primary tool for attracting new dental patients to your office. But marketing is equally important for keeping those new patients (or at least most of them) coming back. Sure, providing good customer service is the foundation for long-term patient relationships, but it’s not always enough. That’s […]