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Dental Advertising And Media Negotiations – What You Must Know

People shaking hands

As important as internal marketing and websites are to your practice growth, we’ve seen that doctors who still utilize “traditional” marketing like print, radio, tv and outdoor, get significantly higher traffic on their site and more phone calls than those who just sit around waiting for a prospective patient to decide it’s time to search […]

Added on: July 7, 2014 | Posted In: Dental Marketing, Media, Newsletter


Your Dental Advertising Might Be Costing You New Patients

Bullseye

This summer, I received at least half a dozen calls from a doctor or office manager, asking me to get them advertising rates on a particular radio station, magazine, cable news network or billboard. My first reaction (before starting any research) is always to ask, “Dr. X, why are you interested in this particular media?” […]

Added on: August 30, 2013 | Posted In: Dental Marketing, Media, Newsletter