Dental Marketing

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How to Plan Out Great Content for Your Dental Website

dental website content

It has been nearly 25 years since Bill Gates declared that content is king. So, does content still rule when it comes to websites and blogs? It sure does. Good content engages your current patients, attracts new ones, and even makes search engines like you more. Planning content, however, seems to be a challenge for […]

Added on: September 23, 2020 | Posted In: Dental Marketing, Web Design


Your Dental Website Needs Check Ups Too

dental website checkup

You stress the importance of regular check ups to your dental patients, but do you practice what you preach when it comes to maintaining a healthy website? Many dentists get a shiny, new website that looks and works great for a while, but then gradually degrades from neglect. If you want to keep your site […]

Added on: September 21, 2020 | Posted In: Dental Marketing, Web Design


Want Healthier Dental Website SEO? E-A-T Better.

dental seo e-a-t

Even if you’ve done all the “right” things to optimize your dental practice’s website, it still may not be as healthy as it could be. Dental websites fall under Google’s “YMYL” topics (Your Money or Your Life). When it comes to sites that could potentially impact a person’s health or financial well-being, Google wants the […]

Added on: September 16, 2020 | Posted In: Dental Marketing, SEO


Optimize Your Dental Website Tags for People (Not Search Engines)

dental website user

HTML tags (title, header, and description) used to carry a lot of weight in the earlier days of search engine optimization (SEO).  But that was when they were easy to fool. Since then, search engines have become smarter and those tags that used to heavily influence search results no longer do. But that doesn’t mean […]

Added on: September 15, 2020 | Posted In: Dental Marketing, SEO


When the Going Gets Tough, the Tough Dentists Get Marketing

dental marketing in tough times

As dental practices start to feel the crunch of a troubled economy, it’s only natural to think that the best course of action is to find ways to cut expenses. That makes sense, but not if you’re viewing marketing as one of those expenses. Marketing is more of an investment than a cost. To paraphrase […]

Added on: September 10, 2020 | Posted In: Dental Marketing, Favorites