Attracting ideal dental patients made simple
If you asked dentists to define what an “ideal” patient is, some would probably simplify it as “someone who shows up for appointments, accepts treatment plans, and pays their bills.” Yes, those are all important, but it goes deeper than that. You want to attract patients who you enjoy treating and who will be loyal […]
Dental Marketing Plans Made Easy: 4 Steps You Need to Know
To restore a patient to health, first, you have to get them into your chair. And to get them into your office, you need a dental marketing plan. We see a comprehensive plan much like a new patient exam in your practice. New patients are counting on you to diagnose any problems, take away the […]
Build your dental brand with DNA
Who are you? That’s what your potential patients want to know when they’re searching for a new dentist. And that’s why having a strong, unique brand for your practice is important. Branding, of course, is part of your overall dental marketing strategy. And marketing, as you know, sometimes has a reputation for trying to make […]
Build an online presence for your dental practice that’s out of “site”
When you think about building an online presence for your dental practice, the first thing that comes to mind is obviously your dental website. But relying solely on that can leave you virtually hidden on the internet if you aren’t also getting found outside the pages of your site. A complete, well-rounded online presence has […]
How to attract more fee for service dental patients with content marketing
If you are a fee-for-service (FFS) dental practice, a typical marketing strategy may not be enough to produce the kind of results you need to thrive. If you are looking for a better way to attract more FFS dental patients, your answer may be content marketing. Why content marketing? Since the patients you are seeking […]