Dental Marketing

Dental print ads are one of the oldest, and most effective, ways to attract new patients to your practice. But to get the results you’re looking for they can’t just be good… they need to be great. What does it take to create a print dental advertisement that gets results? There are four “great” things […]

When you think of dental direct mail advertising, you probably consider it to be completely disconnected from today’s digital marketing strategies, and maybe even how dental practice advertising “used to” be. Many dentists are wary of using direct mail because they don’t believe that its effectiveness can be accurately tracked and measured, especially compared to […]

According to Andy Warhol, we all have at least 15 minutes of fame coming to us. If you’re going to seek yours in the form of a dental commercial, which type would you choose — radio or television? Both are effective mediums for your dental advertising, but each has its own unique advantages, depending on […]

If you were to think of your dental practice’s marketing strategy as a race to attract new patients, you could take two approaches, just like that infamous showdown between Mr. Tortoise and Mr. Hare. You can think of dental digital advertising as Mr. Hare (all fast and furious) and traditional advertising as slow and steady […]

If you’re using dental advertising to attract new patients to your practice, great idea! But remember, you probably won’t be very successful if you’re just randomly running standalone dental ads. To bring more patients in, you’ll need to take a strategic approach. And that means structuring complete dental advertising campaigns. If the word “campaign” sounds […]