Call Tracking

If you’re like most other successful dental practices, you invest a lot of time and money with an experienced dental marketing company to attract new patients. If your marketing is doing its job, that will lead to new patients calling your office to learn more about your practice or, better yet, schedule appointments. But are […]

“How did you hear about our office?” As surprising as it may be in today’s digital world, many practices still consider that to be “tracking” their dental advertising. (As a marketer, just hearing that question makes me cringe more than the sound of fingernails screeching across a chalkboard.) Obviously, those dentists are barely scratching the […]

The phone rings. A patient is checking out at the front desk, one just walked in the front door, and hygiene is walking another patient up to checkout. What happens? Obviously, the phone call goes unanswered. You’re not an octopus with 8 arms to do everything needed all at once, after all. And besides, they’ll […]

The industry standard phone conversion metric for dentists is 30%-50%. That means for every 100 people who call your private dental practice, 30-50 of them are scheduled for an appointment by the end of the phone call. That number may sound acceptable, but most dental practices fall below that conversion rate. Your phones are the […]

Cancellations Kill Production Picture this: You received three cancellations yesterday and four for today. Your overworked scheduling coordinator immediately scatters to find the short call patient list to fill the holes in your schedule. She tries everything in her power to fill it but still no luck. You lose money and completely blow your chance […]