Want to improve your search engine rankings? Sure, who doesn’t?
Even if you have done everything right so far in terms of your technical and on-page dental SEO, you may still not be reaching your potential. To move yourself up higher, you should take a look at your off-page SEO, specifically the number of dental backlinks your site has.
Why are backlinks important?
On a very basic level, Google takes two factors into consideration when ranking your dental website – relevance and importance. When it comes to SEO for dentists, you have full control of relevance by optimizing your on-page content. Importance, on the other hand, is more difficult for you to influence in a positive way. Primarily, Google judges the importance of your site’s pages by how many other reputable websites are linking to it. The more external links there are to your content (known as backlinks), the more valuable it would seem to be. Obviously, you have no direct control over other websites. But with a good backlink strategy, you can convince those sites to connect with your content and send some SEO authority your way.
Create content worth linking to
Your first step is creating content that people will find so useful and interesting that they will want to share it with their own audience. This type of material can take various forms, like blog articles, videos, or downloads. Whatever it is you create, just be sure it is posted on your website, and not somewhere else like YouTube.
For blog articles, there are a couple of ways to use them to get links back to your website. You could post the article on your own site and suggest that they link to it. An even better way is to actually send them the blog article and let them post it on their own site. The advantage to this is that the article itself can contain multiple keyword rich links back to multiple pages on your site. Just make sure they keep the links intact when they upload it!
Find audiences for your content
Next, you’ll need to target the best websites to get links from. You want to hand pick ones that are reputable and can really boost your authority. Links from .gov and .edu domains are considered especially credible by Google, so it could be a good idea to start with the websites of local school districts and municipalities in addition to other community oriented sites. If they have blogs or directories posted on their websites, then they could be a good opportunity for your dental backlinks.
Now it’s time to sell yourself and convince the owners of your targeted websites to link to your content. Contacting them with a well-crafted email can be an effective way to do that. Introduce yourself, explain the value of the content and why you feel they would benefit from sharing it with their audience, and provide them with easy instructions on how to correctly add your content and/or link to your website. It’s also a good idea to be completely transparent about why you are making your request to avoid any distrust.
Don’t be discouraged if you are ignored or rejected a number of times. Getting even a few backlinks can make a big difference in your dental website SEO, and the effort can be well worth it.
How’s your dental website’s SEO?
In addition to adding dental backlinks, have you checked your overall dental SEO for your website recently? There’s a lot that goes into achieving dental SEO marketing success, but we offer a FREE SEO Analysis to let you know if you’re on track.