Are you using testimonials and feedback to generate dental patient reviews so people can learn why they should choose your practice? If not, you should be. If you are, are they up-to-date and effective? We’re here with helpful tips so you can make the most out of your compliments and kudos.
We love up-to-date data. The 2016 Futuredontics poll is filled with fantastic statistics and details about what dental patients want. The truth is:
Because testimonials are so similar to patient reviews, it’s critical that you compile testimonials from some willing participants. It’s a highly personalized way to highlight your treatments and services to potential patients. People really do care more about what other patients are saying about you, rather than what you say about yourself. Checking out reviews and testimonials is a crucial part of the decision-making process, so make sure your practice is prepared.
There are actually a few different types of effective testimonials. Each is unique in how they speak to potential patients and highlight a specific service or treatment.
FIRST: Watch this helpful video courtesy of our own GPM President, Xaña Winans. She concisely breaks down each step for you.
Next: Refer to this little cheat sheet for additional reference.
Any kind of dental marketing you do should incorporate some type of testimonial. We’re talking:
Remember: testimonials tell your story better than you can. They are very valuable at clearly showing your work, along with your current satisfied patient base. Start thinking about potential patient candidates you can ask to provide testimonials and get to work. You won’t be disappointed.
Learn how to get more dental patient reviews with our exclusive webinar.