Marketing, as an industry, has a lot of buzzwords. Paradigm shift. Guerrilla marketing. Best practices. Accountability. Viral marketing. In other words, shoot me now.
Let’s face it, today’s consumers are over-marketed to and completely jaded. They are suspicious of anyone who tries to “sell” them. Patients only want to work with brands (and dentists) they feel they can inherently trust.
After a dozen years in dental marketing, we’ve found that you can follow every tip and technique espoused by the dental marketing industry, but what works the best is when dentists let down their guard and show patients who they are.
I know you’ve worked really hard for an advanced degree, spent tens of thousands on technology, and have truly earned that “Dr.” in front of your name. We’re just asking you to let patients see past the sometimes unintentionally intimidating messages on occasion. Take a deep breath, loosen that tie, and be yourself! Patients will love you, we promise.
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