dental landing pages

Are you running into traffic problems? No, I’m not referring to the bumper-to-bumper kind. I mean online visitor traffic to your dental landing page. There are plenty of ways to use digital media to generate landing page visits. You have social media, PPC, SEO, and blogs, just to name a… Read More…

added on: June 30, 2020
Posted In: Dental Marketing

dental landing pages

Hey dentists, do you want to get more new patient leads for your practice? “Yes! We do!” And do you know the best ways to use landing pages to get them? “Ummm, no, we don’t.” That’s what I thought. In case your next response was “What’s a landing page?” they… Read More…

added on: June 29, 2020
Posted In: Dental Marketing

dental marketing plan

Write a marketing plan? Ugh! Marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time consuming. But they’re also necessary, at least if you want your marketing to actually work. If you step back to look at it, a comprehensive dental marketing plan is really just a… Read More…

added on: June 24, 2020
Posted In: Dental Marketing

SWOT analysis for dental offices

“Where do I start?” That’s probably the question you’re asking yourself if it’s time to come up with a marketing plan for your dental practice. Defining your target audience, pricing strategy, and budget are all important and definitely among the first steps to take. But perhaps the best way to… Read More…

added on: June 22, 2020
Posted In: Dental Marketing

dental email marketing

I have some good news, and I have some bad news. Here’s the bad news first. You’ve probably been missing out on one of the most cost effective forms of marketing you could possibly use to generate more appointments for your dental office. Ugh! OK, but wait, here’s the good… Read More…

added on: June 16, 2020
Posted In: Dental Marketing

happy dental patient

If you could get 80 percent of your revenue from just 20 percent of your patients, would you take it? If you’re familiar with the Pareto principle (maybe you’ve heard it referred to as the 80/20 rule), you know what I’m talking about. This unique ratio has shown up in… Read More…

added on: June 15, 2020

dental marketing budget

It only takes one trip to a public beach to realize that “one size fits all” is a fallacy. The same goes for marketing budgets. Having a budget that is too big or too small can leave your practice with the wrong amount of exposure. And that can get ugly…. Read More…

added on: June 9, 2020
Posted In: Dental Marketing

person typing with dollar bills flying

Are you keeping up with the Joneses? Or at least Dr. Jones down the street? Maybe it’s just the Greener Grass Syndrome, but it sure seems like he gets more new dental patients, drives a nicer car, has better looking kids, and plays to a lower golf handicap. Does he… Read More…

added on: June 7, 2020
Posted In: Dental Marketing, ROI

call tracking software

“How did you hear about our office?” As surprising as it may be in today’s digital world, many dental practices still consider that to be “tracking” their advertising. (As a marketer, just hearing that question makes me cringe more than the sound of fingernails screeching across a chalkboard.) Obviously, those… Read More…

added on: June 2, 2020

ROI on digital touchscreen

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker Does that sound like you? If so, don’t be (too) ashamed. You’re not alone. One survey conducted by Dental Economics found that more than 50% of dental practices don’t track… Read More…

added on: May 31, 2020
Posted In: Dental Marketing, ROI

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