social concept cover

If you’re not spending time creating dental videos, you’re missing out on huge amounts of new patient search traffic. Did you know that 55% of all keyword searches return at least one video? Another 45% of adults watch at least an hour of video on Facebook or YouTube each week…. Read More…

added on: January 23, 2020

dm postcards

We hear this question all the time: “Do dental postcards still work?” After all, in this highly digital world, it’s hard to imagine that anyone still cares about what comes in the mail. It’s usually just bills, junk mail, or if you’re lucky, a birthday card.  I don’t know about… Read More…

added on: January 16, 2020
Posted In: Direct Mail

looking at different logos

Logos and dental logos, in particular, are often underestimated for their impact. A logo, done well, is an external reflection of your practice, your values, and your own individual style. It should be as unique as you are. And yet in this gig economy, too often dental logos are bid… Read More…

added on: January 9, 2020

dollar bill under puzzle pieces

The phone rings. A patient is checking out at the front desk, one just walked in the front door, and hygiene is walking another patient up to checkout. What happens? Obviously, the phone call goes unanswered. You’re not an octopus with 8 arms to do everything needed all at once,… Read More…

added on: November 14, 2019
Posted In: Call Tracking

woman answering phone with headset

The industry standard phone conversion metric for dentists is 30%-50%. That means for every 100 people who call your private dental practice, 30-50 of them are scheduled for an appointment by the end of the phone call. That number may sound acceptable, but most dental practices fall below that conversion… Read More…

added on: November 7, 2019
Posted In: Call Tracking

man dialing office phone

Cancellations Kill Production Picture this: You received three cancellations yesterday and four for today. Your scheduling coordinator immediately scatters to find the short call patient list to fill the holes in your schedule. She tries everything in her power to fill it but still no luck. You lose money and… Read More…

added on: October 31, 2019

dental assistant in scrubs answers the phone

Call Conversion Metrics to Grow Your Practice It seems simple. Answer the phone. Help the caller. Schedule the appointment. And yet the majority of dental offices perform poorly on new patient call conversion. Tracking the call conversion of your dental team is vital if you want to maximize the return… Read More…

added on: October 24, 2019
Posted In: Call Tracking

The primary objective of your digital marketing strategy is to bring in new patients. But for that to happen, your phone has to ring. And while a ringing phone is good news for a dental practice, if you don’t know what marketing sources are generating the phone calls, how are… Read More…

added on: October 16, 2019

people calculating black and white

If you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key dental metrics that you need to understand and monitor consistently. Monitoring these metrics will allow you to pinpoint issues that are cutting your… Read More…

added on: October 10, 2019
Posted In: Dental Marketing, ROI

dialing office phone black and white image

All dentists want to have profitable practices. After all, the more profitable the practice, the more money there is to go around. Typically, more money equals a happier, more productive, and committed team, a happier dentist, and in turn, happier patients. It’s a win-win-win. But profit doesn’t happen accidentally. To… Read More…

added on: October 3, 2019
Posted In: ROI

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