woman answering phone with headset

The industry standard phone conversion metric for dentists is 30%-50%. That means for every 100 people who call your private dental practice, 30-50 of them are scheduled for an appointment by the end of the phone call. That number may sound acceptable, but most dental practices fall below that conversion… Read More…

added on: November 7, 2019
Posted In: Call Tracking

man dialing office phone

Cancellations Kill Production Picture this: You received three cancellations yesterday and four for today. Your scheduling coordinator immediately scatters to find the short call patient list to fill the holes in your schedule. She tries everything in her power to fill it but still no luck. You lose money and… Read More…

added on: October 31, 2019

dental assistant in scrubs answers the phone

Call Conversion Metrics to Grow Your Practice It seems simple. Answer the phone. Help the caller. Schedule the appointment. And yet the majority of dental offices perform poorly on new patient call conversion. Tracking the call conversion of your dental team is vital if you want to maximize the return… Read More…

added on: October 24, 2019
Posted In: Call Tracking

The primary objective of your digital marketing strategy is to bring in new patients. But for that to happen, your phone has to ring. And while a ringing phone is good news for a dental practice, if you don’t know what marketing sources are generating the phone calls, how are… Read More…

added on: October 16, 2019

people calculating black and white

If you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key dental metrics that you need to understand and monitor consistently. Monitoring these metrics will allow you to pinpoint issues that are cutting your… Read More…

added on: October 10, 2019
Posted In: Dental Marketing, ROI

dialing office phone black and white image

All dentists want to have profitable practices. After all, the more profitable the practice, the more money there is to go around. Typically, more money equals a happier, more productive, and committed team, a happier dentist, and in turn, happier patients. It’s a win-win-win. But profit doesn’t happen accidentally. To… Read More…

added on: October 3, 2019
Posted In: ROI

calculating KPI's black and white image

One of the most common things I hear from the dentists I work with is that they aren’t getting a good dental marketing ROI from their strategies, and I can certainly understand where they are coming from. After all, while dental school may have fully prepared them for practicing dentistry,… Read More…

added on: September 25, 2019
Posted In: Dental Marketing, ROI

all hands in the center team black & white

We love dental social media marketing so much. That’s why a few members of our team recently trekked to Philadelphia for the Digital Marketing Summit on a continuing education quest. (Yes, there was a minor cheesesteak binge session, but there was also a major learning experience.) One of the commonalities… Read More…

added on: August 29, 2019
Posted In: Social media

light bulbs containing marketing words in the filaments B&W

What does a movie from nearly 20 years ago have to do with internet dental marketing and social media for dentists? It’s all about these two little words: bona fide.  I’m talking about the Coen Brothers classic, “O, Brother Where Art Thou?” George Clooney’s character is consistently called out for… Read More…

added on: August 19, 2019
Posted In: Social media

social media metrics concept black and white

You’re excited. You’ve really done your homework and boosted your dental social media marketing efforts. Things are off to a good start, but how do you know if what you’re doing is working or how long it will be until you’ll start to see the results you want? Don’t start… Read More…

added on: August 13, 2019
Posted In: Social media

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