On a cell phone, the average person checks Facebook nearly 14 times a day. You read that right – FOURTEEN times a day. Good lord, how do we get any work done? But society’s addiction to social media has a serious upside: you get an “always-on” audience, just waiting to view your ads. Facebook marketing for dentists is a smart, slam dunk strategy. If you know what to expect, that is.
Let’s start with some Facebook stats that will support why you simply must use this pay per click medium. Take a look at these statistics about the impact of Facebook advertising, courtesy of Hootsuite. As of 2018:
Clearly, your target audience is on Facebook – A LOT – and they respond to ads. Which means dental patients are just waiting for you to show them an ad about your practice. Now… how do you do it?
There are two ways to reach potential new patients:
How do you know what kind of ads could work best for your dental marketing? The three most effective options you’ll want to consider are:
– Targeted Paid Ads – These allow you to target a particular audience based on location, age, likes, dislikes, and so much more. Make sure your ad has copy and text that relates to your target audience.
– Retargeting – Follow around the people who already interacted with your page or your website and finally convert them to a new patient.
– Video Ads – Video ads are not something to consider in the future. They are necessary right now. Hootsuite says people gaze 5X longer on a video than a static post on Facebook.
*One of the biggest things you need to remember about your ads – THE OFFER HAS TO BE GOOD. An offer can make or break your ad campaign. They’re really that important. Why? Because people don’t want to be sold, but they will buy things they want.
Before you spend a penny on anything, make sure your dental office has its own Facebook page and that you are engaging with patients. They’re browsing Facebook every day, so create posts for your page that are going to capture their attention while they’re scrolling through their feed. Cool dental facts, a fun office video tour, in-office celebrations, and patient appreciation posts are always a good place to start. Your goal is to get engagement, which means likes, comments, and shares, so make those posts fun!
Facebook ads are one of the hottest trends you need to know about in dental internet marketing for 2019. What else is happening this year? Find out when you download our FREE guide filled with all the hacks and tips you need to understand the hype.
Questions about Facebook ads for dentists? We’ve got the answers. When you’re ready to tap this new patient opportunity, call one of our dental marketing strategists for a free consultation.