February 13th, 2020

9 Dental Billboard Ideas That Will Bring A Smile

If you were to ask me what billboards I passed on my commute this morning, do you honestly think I could tell you?

Well, actually, since I am a bit of a marketing geek, I do happen to make it a point to study those large display advertisements and mentally critique every single one of them. But that’s just me.

For most people, the majority of billboards they zoom past end up forgotten, or never even noticed in the first place since we all have a tendency to block out a lot of advertising noise.

So, you’re probably asking, is it even worth it to do a dental billboard?

I will say that it definitely can be, but you have to do it right. That means you need to capture people’s attention with something “different,” and make it ridiculously easy for them to remember the message you paid good money to put in front of them.

Don’t Laugh, But Here’s My Suggestion

Humor can be one of your most effective ways of grabbing attention, and has been scientifically proven (by some very serious researchers) to boost memory recall. If you’ve ever found yourself huddled around the water cooler the morning after a SuperBowl discussing every detail of a Cheetos commercial, you know exactly what I’m talking about.

You do, of course, need to pay special attention to the essential best practices of effective billboard design, including readability and brevity. Otherwise, your effort will be wasted and your audience just won’t “get it.”

To spark your creativity, here are a few ways you tickle some funny bones…

Be Punny

A simple play on words may be the least sophisticated form of humor, but it works.

You could include a traditional photo like this dentist…

Taylor Dental Billboard

Or, keep it nice and simple with clever typography…

Park Dental Billboard

Clown Around to Show Patients Your Playful Side

If you and your staff have the personality for it, being a little goofy on a billboard can be a great way to show that coming to your office might actually be fun.

This dentist obviously got the most from his advertising “space”…

Michigan Dentists Billboard

And these ladies sure seem like a fun “bunch”…

Ardente Dental Billboard

Use Sight Gags on Your Billboard

Pictures do speak louder than words, so go ahead and use a humorous image on your billboard to cancel out road noise.

Complete Dental billboard

Optical illusions are great for getting people to do a double take…

Yorktown billboard

Here’s one so darn clever I wish we thought of it…

Shine Dental billboard

And finally, a couple we did think of…

Smileology billboard

Horizon billboard

Want More Ideas?

We have creativity coming out of our ears, and we’re willing to share it with you! Download our FREE 2020 Dental Marketing Inspiration Guide right now to get a whole year’s worth of ideas.

dental marketing inspiration guide