Use these six dental marketing strategies to attract new patients to your practice and end the year with measurable results and profitability.
October marks the beginning of the end of the year (the 4th quarter), so it’s the perfect time to remind your patients that their dental insurance deductible is about to run out. They need to use their annual benefits before they’re gone because most plans start over at the beginning of a new year.
Every practice has a list of patients who missed their latest six-month checkup or more. An effective way to fill your schedule is to set up a system in your front office and have someone call these patients every day. Is your list long? Break it down into manageable blocks. Give your team or team members making the calls some tips and tricks to convert calls to appointments.
Summer is prime time to move. So, now’s the perfect time to send a postcard to a targeted area of families who are finally getting settled into their new home. You want your message to be direct and clear. Add a new patient special as an added bonus.
‘Tis the season to be thinking about boosting your new patient numbers with an enticing new patient holiday special. AdWords can easily target the right kind of patient you want using your personalized list of powerful keywords and specific geographic locations. Possible offer options could include:
Don’t forget to show your loyal, existing patient base just how thankful you are for them by doing something special for them too.
Idea: Host a “White Party” at your office complete with an in-office teeth whitening offer that they can’t refuse. Make it an actual party at the office where whitening is discounted over a period of a few days. Don’t forget to snap a photo and share them on social media for a boost on your “likes.”
Take a moment to view your dental website.
If your website isn’t performing for you, now is a great time to enhance it!
These are just a few ideas and strategies to help you get the ball rolling so you can successfully end the year with a full schedule!
New patients expect a WOW experience. Download our White Glove test and make sure your service is spectacular!