Author Archives: Xaña Winans

How to Plan Out Great Content for Your Dental Website

It has been nearly 25 years since Bill Gates declared that content is king. So, does content still rule when it comes to websites and blogs? It sure does. Good content engages your current patients, attracts new ones, and even makes search engines like you more. Planning content, however, seems to be a challenge for […]

Your Dental Website Needs Check Ups Too

You stress the importance of regular check ups to your dental patients, but do you practice what you preach when it comes to maintaining a healthy website? Many dentists get a shiny, new website that looks and works great for a while, but then gradually degrades from neglect. If you want to keep your site […]

Want Healthier Dental Website SEO? E-A-T Better.

Even if you’ve done all the “right” things to optimize your dental practice’s website, it still may not be as healthy as it could be. Dental websites fall under Google’s “YMYL” topics (Your Money or Your Life). When it comes to sites that could potentially impact a person’s health or financial well-being, Google wants the […]

Optimize Your Dental Website Tags for People (Not Search Engines)

HTML tags (title, header, and description) used to carry a lot of weight in the earlier days of search engine optimization (SEO).  But that was when they were easy to fool. Since then, search engines have become smarter and those tags that used to heavily influence search results no longer do. But that doesn’t mean […]

When the Going Gets Tough, the Tough Dentists Get Marketing

As dental practices start to feel the crunch of a troubled economy, it’s only natural to think that the best course of action is to find ways to cut expenses. That makes sense, but not if you’re viewing marketing as one of those expenses. Marketing is more of an investment than a cost. To paraphrase […]