Author Archives: Xaña Winans

Can dentists learn leadership skills?

If you scanned the list of the greatest leaders of all time — Winston Churchill, Mahatma Gandhi, George Washington, Martin Luther King, Jr. — you may notice there are no dentists on the list. Does that mean a dentist can’t be a great leader? No doubt, those names were born to inspire others, but what […]

Want better marketing? Be a better leader.

If you’re getting disappointing results from your dental marketing, it may not be your marketing agency holding you back. It may be your leadership skills. It’s easy to blame the marketing agency for not delivering enough new patients or a poor ROI. You might also blame the front desk for not converting those calls into […]

How dentists can reduce team conflict through good communication

Conflict (or more specifically, fear of conflict) may be one of the biggest obstacles in dental offices. It divides teams and prevents dentists from effectively leading their practice. But Dr. David Striegel, founder of Striegel Performance Coaching, says it doesn’t have to be that way. He feels that conflict is often just a symptom of […]

The Importance of Great Leadership Skills for Dentists

To be a great dentist, you just need to be great at dentistry, right? Guess again. Dentists are not only health care providers, they also need to be business leaders (with the emphasis on “leaders”). Unfortunately, many dentists fail to recognize the importance of leadership skills in their dental practice, and what their role is. […]

PPC search ads for dentists: don’t play hide and seek with new patients

At any given moment, there are many people in your area searching online for dentists. That’s the good news. The bad news is that you may not be showing up in their search results. And even if you have put the time and effort into search engine optimization (SEO), your competitors might still be ranked […]