Author Archives: Mark Cresswell

DIY Dental Marketing Tips

So, you’re a DIY dental marketing master huh? You see endless opportunities to use your creative side. You like to take a more hands-on approach in both your professional and personal endeavors. You also enjoy saving a little money when you have the chance and believe me; we get it. You’ve come to the right […]

3 Easy Steps to Get More Dental Patient Referrals

Dental patient referrals done right Do you know the number one most cost-effective way to generate new patients? Spoiler alert – it’s asking for referrals. You should be asking your patients for referrals every day. I know, it can be hard to get started but, with these three easy steps, you’ll be rolling in referrals […]

3 Reasons Your Dental AdWords Campaign Needs a Landing Page

If you are a dental office using Google AdWords, congrats. Dental AdWords campaigns are a fantastic new patient strategy for any practice, especially those in a saturated market. But they can also be expensive if you aren’t doing it right. The cost isn’t just wasted clicks, it’s wasted opportunities for conversion. And conversion is driven, […]

The “It” Factors: What A New Dental Patient Wants

What makes a new dental patient choose one dental practice over another? That’s exactly what successful consultant and multi-practice owner Michael Abernathy, DDS asked when he surveyed over 10,000 of his own patients. Their answers were very revealing…and can be exceptionally valuable for you. Abernathy created a list of the 10 most important considerations patients […]

Free Dental Marketing Tools Already In Your Office

Take a look around your office. Open up those storage cabinets and fire up the office computer because hiding inside could be some very valuable dental marketing tools that you already own. We’re talking patient referral cards, email marketing, and more opportunities you already have that cost nothing to use. Read on for our top […]