And now we’re going to say it again here: Your website is one of the biggest dental marketing opportunities you’ve got to impress and share your brand with potential and existing patients.
And by now you probably know your site is also critical to having effective dental SEO that helps your business thrive and grow.
We thought it might be a good idea to share these small reminders before we talk about creating a DIY dental website for your business. We’re not here to tell you not to do it yourself! But there are some things you should think about before you do. (Just like Indiana Jones – You must choose, but choose wisely.)
1) Do you have the write stuff?
So, you found the perfect template or theme for your DIY site. The colors are nice. There are some stock photos to give it more of a people-friendly, warm appeal. What comes next? The words.
No pressure, but your content is one of the most significant factors that can make or break a website. Thinking of copying copy from someone else? Don’t. It’s kind of illegal and having duplicate copy is a big no-no for your dental SEO rankings. Speaking of SEO, you’ll get better search results with text that’s optimized with local search terms such as relatable names to your area or geographical location.
Make sure to:
– Identify the audience you want to appeal to
– Use headlines that are commanding, ask questions, and solve problems
– Build a compelling call to action on every page
2) Create a responsive dental website
Is your DIY site responsive? This means it’s fast, easy to use, and mobile-friendly. Whatever theme you choose for your DIY dental website, make sure that navigation is smooth whether someone is reading about your business on their computer or phone. You’ll also want to be sure to do a NAP (Name, Address, Phone) check for consistency across all of your online listings. Everything should match (we’re talking Street vs. St., old phone numbers, etc.) in the listings and on your new website. It may seem like a “duh” thing to do, but you’d be surprised how many times NAP listings are out of whack. It’s a little thing, but it can hurt your dental SEO, your website traffic, and your business big time.
Another way to keep your DIY dental website responsive is to make sure your host is reliable. Consider paying a little more for premium hosting to avoid having a slow site and using WordPress managed hosting. (Get this! Did you know that your site may not always be available, depending on the host you choose to use? Some companies actually try to cram as many sites onto a server as possible causing sites to have slow performance and load times, or just randomly crash.)
3) Watch out for outdated code
Let’s circle back to the beautiful theme you chose. It may not have cost as much as some of the others, but it will work. Or will it? Remember there are zero guarantees that your theme will be able to stand the test of time. This means you spent the money for theme 1.0 but then 2.0 comes out and suddenly you’re told there’s no longer tech support available. Version 1.0 could become (gasp) obsolete and unsupported leaving you themeless. Again, just be wise with your choices or it could be more costly to do it yourself compared to having a custom dental website.
4) Don’t forget about data
Make sure you do some homework before you put on your website design or copywriting hats. An effective site is usually backed by data and information that specifically targets a demographic. Google gives you free tools (Google My Business and Google Analytics) to help you understand what’s going on behind the scenes with your site so you can make changes as necessary.
Having a DIY dental website is possible, but it’s going to take some time and effort to make sure it’s doing its job. Remember: a dental website is part of your larger, comprehensive marketing portfolio and you’ll want something that’s a stellar representation of your brand – not boring and bland.
To get the most out of it, you need to:
- Identify your target markets
- Figure out the top services you’d like to promote
- Research demographics
- Compare it to your internal marketing efforts
- Consider your current dental SEO status
Is Your DIY Dental Website SEO Friendly? Download our FREE SEO Self-Evaluation Checklist and See!