Media Planning & Placement
Media is an enigma. There’s broadcast TV and cable TV. Dozens of radio stations per market, online streaming, Pandora and XM. Daily newspapers, weekly papers and lifestyle magazines. Billboards, both electronic and poster paper. How on earth do you choose which combination is best for your budget? How do you know if the rep (aka the used car salesman) is giving you a good deal? Honestly, it’s a crap shoot unless you know what to ask. Our Media Director researches all of your options, chooses the best media to match your target demographics and budget, then negotiates like the Bulldog she is. The result? Significant savings and a lot less hassle.
- Media Research
- Annual Media Planning
- Rate and Placement Negotiation
- Contract and Credit Application Coordination
- Placement Confirmation and Make-Goods