Marketing Needs Analysis

The Marketing Needs Analysis is a valuable tool for both GPM and you.

It is the first step we take in getting to know you, providing us with insight into you, your practice and your marketing needs.

It is your first step to growing your practice or business.

Which best describes your current situation?	I am just starting a new practice I am moving/opening a practice in a new location I need more new patients I would like to grow my practice with a specific type of patient I would like to transition toward fee-for-service rather than insurance dependence I want to stay ahead of the competition I want to dominate my market I am in a group practice and making marketing decisions is difficult I plan to retire within the next 10 years and want to build the value of my practice for eventual sale My practice is successful, but I don’t want to be complacent Other
Marketing is essential to success. Would you agree?	I agree I disagree I’m not sure
What is your projected gross revenue growth over the next 12 months?	No growth, losing ground 0 to 5% 5% to 10% 10% to 15% 15% or more
Does your practice have a written marketing plan?	Yes No
How would you rate your current marketing program?	Very effective. I am achieving my goals. Somewhat effective: Inconsistent results. Not effective: No measurable results. Not sure, I don't track our results. I do not have a marketing program or written goals.
Do you ask all new patients where they heard about you?	Yes. We’re committed to 100% referral tracking. Sometimes. We’re inconsistent. Never. Didn’t think it was that important.
How do most new patients find you?	Advertising and public relations Website Yellow Pages Patient Referrals Physician/Professional Referrals Insurance Listings Not Sure/Unknown Other
Are you in a competitive market?	Yes No Not sure
Are you a:	Solo practitioner Member of a group practice with one partner or associate Member of a group practice with two or more partners or associates Other
Over the past 2 years, what has been the revenue growth trend of your practice?	Significant increase. Up 25% or more than previous year. Steady increase. Up 10% higher than previous year Flat. No significant change year to year. Some decrease. Down by 10% of previous year. Significant decrease
How would you rate your staff?	Tremendous asset Good, not great Inconsistent Needs help
What is current marketing budget? (ads, gifts, websites, etc.)	$0 - $10,000 /year $10,000 - $25,000 /year $25,000 - $50,000 /year $50,000+ /year
What is your desired timeline for implementing a plan and some new or different marketing ideas?	Immediately, if not sooner 30 – 60 days No hurry – more than 60 days
Name
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Comments
How did you hear about GPM?
	Thank you for telling us about your practice! A member of our team will be in touch with you shortly to discuss our observations.