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5 Traits of a Successful Website
Written By: Xaña Winans - June 27, 2017

Your website is one of the most powerful marketing tools you have. It creates a compelling online image that tells users and potential patients who you are and what you have to offer to set you apart from the competition. When your website is clean, current, user-friendly, and appealing your patients will know your level…
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It’s Not All About Your Rank
Written By: Xaña Winans - March 2, 2016

What do you think is the most important measure of your website’s performance? If you’re like many dentists, my guess is that you care most about the rank of your site when you search for “My Town Dentist.” I mean really, that’s what everyone searches for, right? Nationally, there are about 165,000 searches a month…
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Earn Your Marketing MBA in Just 2 Days
Written By: GPM Webmaster - January 8, 2016

Do you feel intimidated by dental marketing? Not sure what strategies to use, how to budget for it and most importantly, how to measure what worked? Join Xaña Winans of Golden Proportions Marketing and ACT Dental Coaching in Kansas City on February 28 – March 1 for the 2-Day Marketing MBA. You’ll walk away with…
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One Simple Tip to Increase Your Site’s Rank
Written By: Xaña Winans - November 9, 2015

Imagine you’re at a party. There are dozens of attractive, charming, interesting people sharing stories and laughter. Then, “Uh Oh.” Across the room you see Brian, working his way over to trap you in yet another dull, lifeless conversation. Brian is nice enough but he’s such a BORE! He tells the exact same stories at…
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Are Website Home Buttons Overrated?
Written By: Zoe Soto - August 8, 2013

When we begin work on your website, we always start with the architecture of the website pages – the content outline.  And right there, as the first navigation item, you might expect to find the word “HOME.”  Clearly this isn’t home as we all know it, the cozy warm place you go to retreat from…
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